WiserYounger is a professional education and training organization that teaches people to develop behaviors and mindsets that expand their capacity to extract wisdom from experiences. We empower individuals and engage teams to improve their communications, decision making, negotiations and interpersonal problem solving skills.

Our approach focuses on developing Leadership Capital: the courage, wisdom and capacity to decide when to manage and when to lead. Lessons can be combined to create flexible, customized programs to teach team members at all levels to build behaviors and practice skills to lead, manage, and follow more effectively, and to move among those roles with confidence.

We specialize in teaching people how to extract useful information from everyday experiences and to convert that knowledge into action. Our mission is to create a better future by teaching others to become wiser, younger.


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Linda Ginzel, PhD

Academic Director

Linda specializes in negotiation skills, managerial psychology, leadership, and executive development. In addition to teaching Booth MBA, Executive MBA, and University of Chicago Undergraduate students, Professor Ginzel is a sought-after speaker and published author.

Linda created the business of customized executive education at the Chicago’s Booth School of Business and founded the influential nonprofit organization KID. She also served as director of the Consumer's Union, the nonprofit publisher of Consumer Reports.

Professor Ginzel is a charter member of the Association for Psychological Science, as well as a member of the Academy of Management. In 2000 President Clinton awarded her a President's Service Award, the nation's highest honor for volunteer service directed at solving critical social problems. Linda is also the two-time recipient of the James S. Kemper Jr. Grant in Business Ethics.